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5 Secrets of Super Successful Video Marketing
30 January 2018
5 Secrets of Super Successful Video Marketing Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion. Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of... more
Make animated videos
06 November 2017
Make animated videos Centre it Around the Story, Not The Sale There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers. Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your... more
Video SEO
31 October 2017
Video SEO Еxplainer video raises brand awareness, educates potential customers, and…you know…explains what your company actually does. But online video is about so much more than just engagement and education. In fact, a quality video on your website is perhaps the single-most effective way to drive traffic to your site and outrank your competition for the web’s most sought after keywords (aka the words your customers are Googling right now). The right video can have a huge impact your entire business model. Here’s why video matters for your SEO strategy, and four key metrics you can track and boost to reap the benefits of video today. Video SEO Basics:... more
Having A Video Marketing Strategy Is Critical To Your Business
23 October 2017
Having A Video Marketing Strategy Is Critical To Your Business When I wrote about the value of using video in marketing back in 2015, little did I know I'd look back on that post as the seeds of something that's snowballed into something much bigger. At the time, I referenced stats that led me to pose a simple question: Why wouldn’t a company dive into the video marketing world? When nearly 90% of website visitors will hang out longer on sites with video than on those without, it was a prescient inquiry. Fast-forward to mid-2017, and I’ve realized the question isn’t “Why wouldn’t you?"; it’s “Why aren’t you?” I can hear the knee-jerk replies: "Video... more
Video Marketing, The Future
09 October 2017
Video Marketing, The Future Landscape has changed. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are using their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content. As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it. Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world,... more
Animation the new and exciting trend
26 September 2017
Animation the new and exciting trend Advertising is changing daily and Animation is the new and exciting trend. If you wonder how to increase your brand’s online presence and share content that engages, your target audience to take positive action, Animation is the answer. Here are reasons why to use animation when advertising.   Animation engages   If you want to grab attention and create content that engages, you should think of is animation. It gives you amazing possibilities like saying what you want and how you want it. The online users are taking very positively the idea of watching videos that are also very useful.   It will cost you less   You will save time and... more
Reasons Why a Video Marketing is a new B2B must!
14 September 2017
Reasons Why a Video Marketing  is a new B2B must! Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. Why? Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions. And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research. Businesses are reacting by using video in their content marketing strategies to build relationships with online audiences. A 2014 report by Demand Metric found that 50% of marketers are now producing more than 10... more
Tips on How to Explain a Business with Video
25 August 2017
Tips on How to Explain a Business  with Video Dominance of video is undeniable. With four times as many consumers preferring to watch video about a product than to read about it, video is clearly consumers' preferred medium to learn about new services or offerings. And not only is it preferred, but video is impactful. Research shows 46 percent of viewers take action after watching a video, and shoppers who view a product video are 1.81 times more likely to purchase the item compared to non-viewers.   One of the easiest ways for businesses to harness the power of video is through animated “explainer” videos, which quickly grab an audience’s attention and tell compelling stories in as little as 60 seconds.... more

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